Issa Rae Says the Music Industry is the “Worst Industry I’ve Ever Come Across”
The former YouTuber-turned-actress has her own record label called Raedio. She’s producing a new show about aspiring rappers, and she’s talking about her journey in the press. In a recent interview with The Los Angeles Times, Rae tells us what she really thinks of the music industry as a whole.
Interviewer Michael Wood asks Rae if she believes the music industry is a place where ideas flourish. “Absolutely not,” Rae answers. “It’s probably the worst industry I’ve ever come across. I thought Hollywood was crazy. The music industry, it has to start all over again.”
Issa Rae also shared her thoughts on the Grammys while discussing the music industry as a whole.
She says the way music is rewarded is ‘dumb’ because it can’t acknowledge creativity equally. “A song like [Wizkid’s] ‘Essence’ – just absolutely a powerhouse, and yet could not be properly acknowledged by the institution that is supposed to celebrate the best in music – that trips me out. To see Black people and our contributions to music not celebrated in the way they should be – I mean, these aren’t institutions for us.”
Issa Rae formed her record label Raedio in a joint venture with Atlantic Records in October 2019. Initial artists on the roster include TeaMarrr and Yung Baby Tate (who has since moved on). The label’s most recent release is a soundtrack for Rae’s ‘Insecure’ HBO original series.